Fractional CMO for the ERP & Fintech Ecosystem
Fractional CMO leadership for ERP, fintech, and SaaS companies ready to align brand, partners, and product around revenue.
What We Do
I Build Revenue Infrastructure — Not Just Campaigns.
Brand & Market Architecture
- Logo & visual identity refinement
- Brand theming & guides
- Positioning refinement
- Messaging architecture
- ICP & vertical strategy
- Market expansion strategy
This is a DEVELOPER
Ecosystem Activation & Alignment
- Partner marketing frameworks
- Campaign bundles & co-branded kits
- Tradeshow & event strategy (pre, at, post)
- Product marketing alignment
- Sales enablement messaging
- Launch & GTM planning
Structured programs that turn visibility into pipeline.
THE GAP
They struggle because marketing lacks structure.
- Growth becomes dependent on referrals.
- Campaigns feel disconnected.
- Events happen without follow-through.
- Messaging doesn’t evolve as the business matures.
- Pipeline feels unpredictable.
- That’s the gap Salvo 12 fills.
Who I Work With
- Salvo 12 partners with:
ERP VARs modernizing legacy customer bases
Fintech firms building scalable growth models
SaaS publishers activating consultative sales channels
Growth-stage software firms between $3M–$25M revenue
How We Work Together
Fractional CMO Partnership
Strategic marketing leadership embedded within your organization.
- Executive-level growth strategy
- Brand & positioning oversight
- Partner ecosystem alignment
- Product marketing structure
- Revenue accountability
Strategic Marketing Projects
Examples:
- Datasheets & solution briefs
- Brochures & capability decks
- Tradeshow collateral
- Campaign messaging kits
- Sales enablement materials
All projects begin with a discovery call to ensure strategic alignment.
Who I Work With
- Salvo 12 partners with:
ERP VARs modernizing legacy customer bases
Fintech firms building scalable growth models
SaaS publishers activating consultative sales channels
Growth-stage software firms between $3M–$25M revenue
POINT OF VIEW
Marketing Is Not a Collection of Tactics. It's an Infrastructure.
- More emails.
- More events.
- More content.
But without architectural clarity, growth remains inconsistent.
Sustainable revenue requires:
- Clear positioning
- Defined go-to-market pathways
- Structured campaigns
- Measurable accountability
- Leadership that connects it all
Structure drives confidence.
Confidence drives growth.
ENGAGEMENT MODEL
Salvo 12 operates on a 6-month minimum retainer.
This allows time to:
- Corpay
- Shopify
- Avalara
- Sage Payment Solutions
- Blytheco
- Paya
- Others as appropriate
STRATEGIC GROWTH INTENSIVE
For firms not ready for a long-term retainer, Salvo 12 offers a focused 2-Day Growth Intensive.
Designed to deliver:
- A 12-month GTM strategy blueprint
- Messaging clarity
- Channel & campaign prioritization
- 90-day execution roadmap
This intensive often serves as the foundation for future retainers — but stands alone as a complete strategic reset.
FOUNDER
I built Salvo 12 after leading partner and ecosystem marketing initiatives across ERP, fintech, and SaaS environments.
What I consistently observed:
Capable firms stall not because of effort —
but because of fragmented strategy.
Marketing becomes reactive.
Growth feels episodic.
Leaders carry uncertainty about what’s actually working.
Salvo 12 exists to bring clarity, structure, and direction.
The name comes from the coast — where navigation matters. Growth requires steady guidance, thoughtful architecture, and forward momentum.
That’s the work.
CREDIBILITY
Experience Across the Ecosystem
(Insert logos you’re comfortable referencing)
- Diagnose structural gaps
- Build a 12-month marketing roadmap
- Align strategy with revenue targets
- Implement repeatable growth systems
Salvo 12 works with a limited number of clients at any given time to ensure focus, depth, and measurable impact.
My Philosophy
Marketing should:
- Drive revenue
- Support sales
- Scale with infrastructure
- Be measured by performance